Why Direct Marketing?

How much of the $52 billion(1) Direct Mail industry will be yours?

Direct Marketing - Measurable Marketing.

There are approximately 23 million(2) local small businesses constantly looking for cost-effective tools to market their goods and services. Since The Community Guide® coupons are taken directly into stores with our special code to be redeemed, the advertisers can easily track them. That means accountability for every dollar your client spends, and an excellent sales tool for businesses.

Low overhead, unlimited potential.
One of the distinct advantages of owning a direct marketing business is low overhead and inventory - factors that can overburden many small businesses. With The Community Guide®, there’s no storefront. You bring your “store of knowledge” directly to your potential clients; developing programs that help them succeed. You send the order to The Community Guide® and we do the rest. Ad Design, Production, Printing, Mailing, and Internet placement. You do what you do best. We do what we do best.

The shared mail segment of the direct mail industry is $2 billion(3) dollars!
That’s great news!
Shared mail advertising is one of the most cost effective ways for a small business to market themselves to local residents directly around their location. With other forms of advertising media, they might be reaching an audience that would not normally drive the distance required to patronize their store. Plus when you can share the costs of paper and postage with other local businesses in your area, your costs are significantly improved. As a businesse, the innovations that have made The Community Guide® a leader in the shared mail segment of the direct mail industry such as our vast supply of online sample ads, knowledge of industry specific offers that work, and a quality product that will get your advertiser noticed for just pennies on the dollar, we make it easy for you to grow your business and theirs.

1. Direct Marketing Association

2. U.S. Small Business Administration

3. Direct Marketing Association